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Michael Sterl is the co-founder of Cloud Optik, a platform provider focused on helping service providers and indirect partners grow revenue and reduce churn using data analytics. In addition, he is also an operating partner of Periscope Equity, a Chicago-based private equity firm focused on investments in technology-enabled service and software companies. Prior to Cloud Optik, Michael was the Executive Vice President and Cofounder of Simple Signal, acquired by Vonage in 2015.

According to Michael, "My focus has always been to bring curiosity and positive energy into every interaction. Before joining Periscope Equity, I was fortunate enough to cofound several companies in the telecom and communications industry and build them from the ground up. These experiences have given me a deep understanding of companies at all stages. Whatever the stage and industry, I am passionate about solving a company's pain-points and helping them thrive."