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Marketing expert Paul Green is the founder of MSP Marketing, a UK organization that exists to help the owners of MSPs grow their businesses and fall in love with them again. He's the author of Updating Servers Doesn't Grow Your Business, a paperback book now owned by more than 1,000 MSPs in the UK. Paul was a newspaper journalist and radio presenter for 13 years, before starting his first business, a PR agency, in 2005.

He transformed the PR agency into a specialist business growth and marketing company called Growth UK. This was a marketing and growth consultancy for independent opticians, vets and dentists. The business had seven figure turnover and six figure EBITDA - and in March 2016 Paul sold it to a digital marketing agency.