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As principal of J Arnold & Associates, Jon is an independent research analyst providing thought leadership and go-to-market counsel with a focus on the business-level impact of disruptive communications technologies. JAA works primarily with vendors and service providers to educate their customers on the value of these technologies and to accelerate the adoption of their offerings. 

Jon has been consulting since 2001, and his independent practice was founded in 2005. Core areas of expertise include unified communications, collaboration, team messaging, cloud services (UCaaS/CPaaS/CCaaS), AI, automatic speech recognition (ASR), future of work, contact centers, customer experience, video, VoIP, and social media.

JAA is based in Toronto, Ontario, and serves clients across North America as well as in Europe.