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Michael Cala directs the procurement and category management for Cheetah Foodservice, an e-commerce platform designed for independent restaurants to order restaurant supplies at wholesale prices in San Francisco and the Bay Area. Over 3,000 restaurants login and order through Cheetah’s supply app, providing the simplest, most affordable way for restaurants to get their daily supplies.

Michael’s long career in foodservice encompasses founding a consulting organization dedicated to helping organizations in the foodservice industry develop go to market strategy that included B2B and B2B sales, product and brand marketing, and category management and merchandising. Michael has held a variety of sales and marketing positions in foodservice including district sales management at SYSCO, sales and marketing leadership positions at US Foods, Regional Vice President at Frosty Acres, and Vice President of Sales and Marketing for Palo Alto Foods.